— PROJECT

The Charles ad campaign for

The Beach Company

— ROLE

Creative Direction

Art Direction

Project Management

Graphic Design

Photographer: Peter Frank Edwards

Videographer: Vive Media

Stylist: Andrea Serrano

H&M: Ashley Brooke Perrimen

Ad campaign and content creation including photography, video concept and art direction of The Charles townhomes for The Beach Co.

Challenge: The Charles, luxury townhomes were still under construction.

We did not have an actual product to promote and advertise.

Strategy/Concept: Created a lifestyle experience showcasing the amenities and surrounding area, views and waterfront to generate interest in prospective buyers. Brand persona was inspired by the original Thomas Crown Affair movie to target an upscale, luxury seeking type demographic that’s in search of a residence that offers “everything” .

Results: sold over 25 million dollars in townhomes