Laura Staiano

Kiawah River

A Community of coastal homes in Charleston, SC. 

— PROJECT

Kiawah River,

Kiawah River Farm,

The Goatery


— ROLE

Art Direction

Project Management

Graphic Design

Branding





Developed by The Beach Company, The Kiawah River project is handsomely situated in South Carolina’s legendary Charleston sea islands. Amenities include a club house, farm fields, restaurant, and, opening in 2024, The Dunlin, an Auberge Resort.


Responsible for digital designs including web design, Instagram story templates for social media; Google display ads, banner ads and email and blog graphics. Art direction and production of photo and video shoots. Brand concept and design for KR Farms and The Goatery.


Results: An unprecedented sales record in the first quarter of 2021 in

the Kiawah River development surpassing the overall sales total for the

previous year. 

IG STORY TEMPLATES

BROCHURE DESIGN PROMOTING KIAWAH RIVER DEVELOPMENT

Kiawah River Farm is a working farm partnership with local Johns Island, SC farmers. The Farm’s fresh produce, along with other weekly harvests, are available to residents of Kiawah River for weekly delivery through the Community Shared Agriculture (CSA) program.


Brand concept and creation was based off of the original Kiawah River logo and color palate to create an extension of the original brand. At the same time creating a bit more of a playful feel by incorporating patterns and illustrations.


EMAIL POST DESIGNED

AND CREATED IN MAIL CHIMP

— DELIVERABLES

LOGO DESIGN

BRAND GUIDELINES

WEBSITE DESIGN

PACKAGE DESIGN


— ROLE

Art Direction

Graphic Design

Branding


Kiawah River Goatery also located on the Kiawah River property specializes in the production of handmade goat cheese and other high-quality goat milk products, The Goatery is an artisan goat dairy that doubles as a sanctuary, offering 90-some kids, bucks and nannies—infant, male and female goats—a forever home. 

LOGO DESIGN EXPLORATION

WEBSITE DESIGN CONCEPT


PACKAGE DESIGN CONCEPTS OF GOAT CHEESE PERSONALIZED BY THE GOATS