— PROJECT

Brand development

River Rock Website

Social Media development

Brochure

— ROLE

Art Direction

Web Design

Graphic Design

River Rock is an upscale collection of flats and townhomes in Chattanooga’s Riverfront District. With a short walk to downtown and the riverwalk .

After researching and analyzing captured data, we developed our specific target market. Oversaw and designed all art direction and brand development. River Rock branded imagery, type and color were specifically created to attract this demographic.

Results: Fully leased apartments